Police Scotland has launched a six-week focus of its That Guy campaign, urging men to be everyday role models to prevent harassment, assault and rape, Prolific North reports.
The scale
More than 200 violence against women and girls crimes are reported in Scotland each day on average, the force says.
Online influence
Assistant Chief Constable Tim Mairs said manosphere influencers and social media algorithms can repeatedly expose boys to harmful attitudes.
Partners
Supporters include Scottish Rugby and sexual assault response services.
